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Rowling’s Pottermore announcement video & site screenshots

Watch JK Rowling announce “Pottermore” right here!

Rowling Pottermore announcement

In the video, Rowling says “thank you” to fans and that she’ll be “giving back” with a new reading experience. She also announced the availability of digital audio and e-book versions of the Harry Potter novels for the first time ever.



Created in partnership with Sony, Pottermore will be the only place that fans can buy the Harry Potter books in a digital format, a method of distribution that Rowling has held out on for years — and we now know why: She’s cutting out the middleman and keeping almost all of the profits for herself.

Several screenshots of the Pottermore web site and photos of JK Rowling have hit the web. Check them out right here:

In addition to Rowling’s announcement via Youtube a press conference in London at the Victoria and Albert Museum was held, where further information was divulged, much of which you can now read below.

To be included with Pottermore is extensive brand new material featuring character information and backstory and more form the Harry Potter universe, totaling approximately 18,000 new words from J.K Rowling herself, although Rowling has two times that amount written down.

Pottermore will be a collaborative effort, with J.K. Rowling promising new information has the project continues, with fan interaction contributing to this.

At the press conference, J.K. Rowling teased a few characters where she has extensive backstory about, including Prof. McGonagall, and Aunt Petunia and Uncle Vernon’s relationship.

Note: Now that Rowling has announced ebook versions of the Harry Potter series, perhaps its a good time to get your hands on Amazon’s Kindle or Nook from Barnes & Noble! Pottermore launches October 2011.

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