Fans blast WB’s Harry Potter shop prices

Visitors to Making of Harry Potter attraction at Warner Bros’ Studios in Watford asked to pay £13 for a bag of sweets

Harry Potter fans doing the studio tour are being charged spell-binding prices for merchandise, the Sunday People can reveal.

Hard-pressed parents, forced to leave through the gift shop, are furious at being asked to fork out nearly £500 for a cloak, £25 for a plastic wand and £13 for a bag of sweets.

That’s after paying entrance prices of £29 for adults and £21.50 for children at the Making of Harry Potter attraction at Warner Bros’ Leavesden Studios in Watford, Herts.

After his tour, JeremyGC said on website TripAdvisor: “Warner Brothers, your pricing is obscene and immoral.”

The steepest price was £495.95 for a replica of the cloak worn by Professor Dumbledore – played by Michael Gambon, 72.

dumbledore cloak WB

Dumbledore’s replica robes priced at £500

 

For £250 you would get a pink ballgown like the one worn by Hermione Granger – played by Emma Watson, 22, in 2007 film Harry Potter and the Order of The Phoenix.

A Gryffindor house jumper is priced at £75 with a matching scarf at £25.

The plastic replica of a wand like that used by star Daniel Radcliffe, 23, would set you back £24.99.

And for sweets, Bertie Botts Every Flavour Beans cost £9 and 200g of sherbert lemons sets you back £13.

Prices on the tour, which takes visitors to the set where the eight films based on JK Rowling’s bestselling books were shot, have not gone down well.

magic wand wb studio tour

JeremyGC added: “The tour was great, no doubt about it. The gift shop on the other hand, which conveniently ends the tour, was stocked with all sorts of wizardy wonderfuls that had the kids’ eyes out on stalks.

“I was expecting to pay above average and I understand they have the opportunity to make a profit but to try to take advantage of families in this way…

“I felt sorry for the poor parents whose kids had begged them into buying something.”

A second visitor called Alech described the prices as a “disgrace”, adding: “All the staff around the tour are friendly, helpful and very knowledgeable.

“The only bad thing about the whole tour is the price of merchandise.

“It is an absolute disgrace. £25 for a plastic wand, £25 for a scarf, £12 for a small jar of sweets, keyrings at £7, £8, £9… I don’t see why they need to price things so high.”

Other items available in the shop include a Harry Potter numbered 07 grey zip-up Quidditch top for £44.95, a red Gryffindor vest for £17.95 and witch hats for £24.95.

 

After its official opening last year, the Potter attraction came under scrutiny for being too expensive.

A family of four would pay £85 to get into the attraction, and that cost does not include a tour guide.

Visitors can listen to a pre-recorded audio tour if they’re willing to fork out an extra £4.95 for the privilege.

A spokeswoman for Warner Brothers insisted many of the souvenirs were at pocket money prices, while the pricier ones were exclusive items.

She said: “The gift shop offers a wide range of products, from pocket money items through to rare collectables and hand-signed artwork.

“More than a quarter of the items are under £10 and many of the products on offer are not available to buy anywhere else in the UK.”

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  • Liz

    Hermione’s pink dress was from The Goblet of Fire NOT Order of the Phoenix! This bothers me more than the rest of the article.

    • Glaciusx

      Right?! And this is supposed to be a Harry Potter fan site. Pfft.

  • Max

    I have been to the harry potter world in universals Orlando and spent a lot of money but it was all worth it

  • veevee

    What do you expect? I’ve seen other replica’s of Hermione’s dress at higher prices than £250, and you can get sherbet lemons pretty much anywhere in the UK. In general the prices in that gift shop are the same as other museums and attractions, so why all the fuss?

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